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We Make Greatness From Grass

You know the food. Now discover its roots.

From farmers who respect their land, to grass that thrives in our climate, and generations of skill, care and graft passed down through the years.

They all come together to create the food that’s made Irish farming world-famous.

Because greatness doesn’t just happen.

It starts from the ground up.

The People Who Make Us Great

Irish food has truly earned its place among the world’s best.
Now we’re celebrating the people who make it the G.O.A.T.
Because every glass of milk, every steak and every piece of fresh produce starts with a farmer.
Farmers who put in the hard yards so we can enjoy the globally-renowned food we eat every day.

So let’s give it up for the real ones who make greatness from grass.

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Our Climate Reigns Supreme

We all joke about how much it rains in Ireland.

But when it comes to farming, that rain is our secret weapon.

Our mild climate helps grass grow all year round. And that grass is the starting point for great-tasting beef and dairy we’re known for around the world.

And it doesn’t stop there. Across Ireland, farmers are growing, rearing and harvesting a whole range of world-class produce for tables here and abroad.

Different fields. Different foods. All rooted in the same greatness.

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BIG ON FLAVOUR

There’s a reason our grass-fed butter is pure gold.

Independent research says butter from our predominantly grass-fed farms scores higher for taste, creaminess and overall enjoyment.

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protein packed

Irish beef brings more to the table.

It’s naturally high in protein, making it a nutritious choice as part of a balanced diet.

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Celebrated world-wide

We're proud of Irish food. Turns out the world is too.

From World's Best Steak to award-winning dairy, Irish food continues to earn global praise.

More Choice Cuts.

The story doesn't stop with one song.

Watch four exclusive cuts from the Grazin' Squad, each shouting out a different story behind Irish food - from why it tastes so good to what makes it recognised around the world.

Got a favourite? Share it.